CEO of Sintetica SA Augusto Mitidieri is a worthy
recipient of the Business Worldwide Magazine
award Best CEO/Pharmaceutical Industry Europe
Ultimately in charge of 230 employees spread
across 25 different countries, his job is incredibly
strategic, thanks to competition from emerging
countries and long-term austerity measures
Europe-wide. But it's not all doom and gloom for
this talented CEO. That's because today there is
more investment in pharmaceutical research and
development than ever before.
And Mitidieri is determined that Sintetica - whom
he has worked with for the past 17years – will
remain a leading player within the industry. The
95-year-old company develops injectable
anaesthetics and analgesics on a global scale.
These are specifically used for local anaesthesia,
pain management and neuromodulation. Mitidieri
regards development, production and marketing
as crucial areas for the company's future strategy.
Receiving his Best CEO Award from the magazine's
executives, Mitidieri insisted that innovation within
his industry wasn't merely about products, but also
management style and organisation.
"Getting this right has been one of
the key elements of our success here
at Sintetica" he declared.
Sintetica has its HQ in Switzerland, where it
employs around 40 per cent of the company's
total workforce. Other countries in which it has a
base includes Germany, Austria, Italy and the
In order for sintetica to retain its global leadership
peg Mitidieri believes strategic partnering and
business development are the keys to long-term
"Our specialist sales teams in Switzerland,
Germany, Austria, the UK and Ireland directly
promote and market our products, while our
Global Division delivers our top medicines through
a network of strategic international worldwide
partners" ex-lained Mitidieri, who is a graduate in
Management Engineering from the Politecnico di
He is hardly apologetic in admitting his 'pickiness'
when it comes to choosing business partners. They
must share the values of Sintetica, particularly its
way of prioritising people and relationships over
"All our partners must meet strict
ethical criteria and share our
innovation-driven quality without
compromising our value
proposition" said Mitidieri.
As you would expect, Sintetica is a company which
regards staff as a core resource. As such Mitidieri
strives to offer a creative culture and doesn't even
mind risk taking too much, provided it's what he
would describe as "informed".
"Making Sintetica a great
place to work is our belief and is, in
fact, part of our DNA."